So, what are your thoughts on Boris' speech? Do you think it delivered? Was it clear? Are we the nation fully briefed and inspired for change?
We help a whole range of people deliver speeches and we write their scripts too. So, here's what we thought:
THE SCRIPT: The basics of any good speech are the words you use – your script. Without good content the rest falls down. And in this speech the content had to be King. But we felt his script was too conversional in style and too unstructured making it hard to separate the ‘chat’ from the all too important ‘key information’. And any key bits of information lacked sufficient detail or explanation.
STRUCTURE: Having a clear structure is important for any speech, and it’s often good to set this out from the top. Boris’ script lacked an obvious structure which could mean that any key details are then in danger of getting lost.
With any speech making sure your viewer walks away with clear and informed ‘takeout’ is so important.
ALLOCATION OF TIME: Boris spent a lot of time praising the nation and most importantly the NHS at the top of his speech. Praise indeed, but these encouraging words were not meant to be the main purpose of this particular speech. We felt he spent too much time at the top on general context, and not enough time on setting out his new plan. Having a simple ‘running order’ where you allocate time to the key section of your speech forces your hand to focus in on what is important. We felt Boris shoud have got to his key points of his new plan much much quicker. And when Boris did finally get to his plan it felt rushed - it was as if he'd run out of time.
CLARITY: We feel Boris should have adopted a much more instructive approach to his speech, focussing in hard on the details of his new 'call to action'. His language and information needed to be more direct with more explanation and detail on the new points. The nation has waited a good few weeks for this speech, so our expectations were high and our desire for detail was ready and waiting – but did Boris’ speech feed our need?
THE PURPOSE: Whenever you are delivering a speech it's important to focus in on the purpose – and also not to forget this purpose. Ask yourself ‘what do I want to achieve with this’? So, what was Boris' purpose here - to rally the nation, or to give us clear instructions about how to move forwards? We felt his purpose was lost.
HIS DELIVERY: Boris has become a much more confident speaker. As a leader he has found and developed his own style. The thumping of the desk, the pointed fists to accentuate his key words…he has become more passionate, more focussed and more connected with what he is saying. But, in this case we feel his impassioned delivery actually overshadowed the need here for good solid content – pure and simple. Content in this case should have been King, not Boris himself.
But what did you think? Do you agree? Did Boris deliver? Did it give you what you needed?
We offer bespoke presentation skills training. Our training is based on over 20 years experience working with some of the UK's biggest presenters - where we write their scripts and produce them on the day. It's these skills and experience we apply to the corporate sector, offering something unique and high level when it comes to presentation skills. We've worked with a long list of very exciting brands - Porsche, Sage, ASOS, Red Bull, Virgin Media, Conde Naste and also small business owners - beauty salons, jewellers, gyms. So if you want exceptional tailor-made presentation skills training get in touch with us.
Lots of us are turning to Instagram lives to promote ourselves or our businesses. So here are our top tips to doing a good instagram live:
1 – Be Yourself! Don’t present! Your personality should be your focus when it comes to how you want to come across – so use your own language, avoid corporate jargon and simply be yourself.
2 – Purpose. Lots of lives and social media content can lack purpose. So make sure you have a reason to go live, and stick to that reason!
3 – Have a good intro. You want to capture your followers right at the top. If you are waiting for someone to join you in a live set up, don’t simply sit there in
silence, set the scene and tone of what is to come.
4 – Collaborate – now is a great time to connect with other brands and businesses. So set up live interviews and make sure they are packed with take-out for your
audience.
5 – Make sure it looks good and on brand. We all respond to things visually quickly, so make sure you are well lit (from the side or front), your eyeline is forwards rather than down or up, and that it’s a nice head and shoulders shot – it’s what we’d call in TV an MCU (medium close up!)
ENJOY your Instagram lives! For more tips on presenting, social media content etc look at our online presenter training programmes on the website – click on the online tab. We are doing so many great online training sessions right now for businesses and presenters.
We are now running some really exciting presenter training courses online. We feel a good time to be proactive, learn and plan ahead for the future. So if you are thinking about improving your skills as a presenter then get started TODAY.
Our online presenter courses are:
'How to Be a Good Presenter'
'How to do a Good Interview'
'How to create great social media content'
'Career consultations'.
Our online presenter training coaching sessions are perfect for aspiring TV presenters (of all levels of experience) and business owners who need to create video content.
All sessions are done via zoom and where we can we've offered heavily discounted products to help and support everyone in these tricky times!
Happy learning!
THE PRESENTER STUDIO TEAM
Feeing so inspired and enthused after working with these fabulous people in our fast track presenter training programme this weekend. 4 clients all with bespoke training flying on from all over the world. Some with experience some with none. And we are so grateful for their amazing reviews and words of thanks. We love these training programmes and get so much out of them both professionally and personally. Welcome to the presenter studio family Christoph, @carolynsmith5 @fitbusinesswomen @erickabenj
The Presenter Studio are coming to Dubai in March to run some exlcusive presenter training sessions. We have a 1 day presenter training programme and a 2 day. The 1 day presenter training course is going to be focussing on presenting on camera and also presentation skills. The 2 day will cover everything from on camera work, media interviews, presentation skills, where we work with you to develop and hone your personal brand. So if you are in Dubai and want to come and work with us please drop us a line! We'd love to hear from you. This email address is being protected from spambots. You need JavaScript enabled to view it.
Thanks to all our wonderful clients who came on our 1 day presenter workshop yesterday. This session is a great opportunity to come and build your personal brand and learn how to market yourself. We had business owners, presenters, agents and marketing companies. And this is what each person had to say:
‘The training exceeded my expectations’
‘It was brilliant I loved the practical industry advice’
‘It was so helpful and engaging’
‘It was great to learn from someone who has worked with so many TV presenters’
‘The individual feedback was invaluable - you have inspired a new career - I want to do more’
‘5 stars - so good to learn how to be yourself’
‘I’d 100% recommend you. It was fun, welcoming and I felt really confident in the studio’
‘You made us feel at ease and that we were capable of achieving. The improvement in everyone was amazing to watch’
All our presenter training is bespoke to each person who comes and works with us, and we have lots of influencers who come and work with us. As part of their training we help influencers find and develop their own point of difference, style, voice and also audience. There are now lots of people who are in the influencer market so we’ll help you stand out from the crowd. We’ll also explore different ways you can create your own content, making sure you create videos that will have a big impact on social media. So make sure you check out the fast track presenter training course and also the advanced 1 to 1 presenter training if you want an influencer training course.
We work with businesses to provide a fantastic away day experience that gives your team a unique and bespoke team building experience, but also a very useful one!
We will set up challenges and tasks that will see people coming together to present video content that not only puts them out of their comfort zone, but also content that can work with the brand of your business.
We’ve worked with some fantastic brands and recently held a session for Nike for 30 people – so whatever the size of group we can make it work for you.
If you want to find out more about our away day experiences email us on This email address is being protected from spambots. You need JavaScript enabled to view it. or call the office on 0208 677 7143.
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