What’s the one thing you want your audience to talk about afterwards? That’s your watercooler moment – the idea, phrase or moment in your talk that’s so powerful, people remember it long after they’ve left the room.

In public speaking, being memorable is a skill. You might deliver a perfectly structured presentation, but if it doesn’t stick in people’s minds, it won’t lead to real impact. At The Presenter Studio, we help clients create standout moments that people quote, reference and share – the moments that make a talk truly worth talking about.

A watercooler moment could be a brilliant analogy, a striking visual, a bold statistic, or a moment of unexpected vulnerability. It could be something funny, something moving, or something smartly provocative. But whatever it is, it needs to be intentional. It shouldn’t feel gimmicky – it should reinforce your message in a powerful, emotional, or surprising way.

For example, maybe you’re talking about the speed of change in your industry. Rather than saying it’s “fast,” you could show a time-lapse video of how quickly consumer trends shift in a month. Maybe you’re presenting a new product – instead of listing features, tell the story of the one customer whose life was completely changed by it. Maybe you open with a question no one expects. Or close with a quote that ties everything together.

Watercooler moments aren’t about showing off. They’re about resonance. They give your audience something to hold onto – something they can pass on, remember, and emotionally engage with.

When we coach speakers at The Presenter Studio, we build these moments in from the very start of planning – not as an afterthought, but as a core part of the talk’s structure.

Want to create a presentation that people don’t just hear – but talk about? Visit The Presenter Studio to learn more: https://www.presenterstudio.com/business-presenter-training/presentation-skills-training