One of the most powerful techniques we teach in our media training courses at The Presenter Studio is the Rule of Three. It’s simple, effective, and rooted in how people actually process information. Whether you’re preparing for a high-stakes TV interview, a podcast appearance, or a press panel, this tool helps you stay clear, focused, and in control.

This week, I was working with a client ahead of a big media appearance. They had so much to say — understandably — but the challenge was turning that wealth of knowledge into a message that would land. That’s where the Rule of Three came in.

The idea is straightforward. You start by identifying three key messages you want your audience to take away. These are your headline points — the big ideas that represent what you stand for, what matters to your brand, or what you want to influence.

Then, within each of those messages, you develop three sub-messages to support them. These might be examples, stats, anecdotes, or additional context that help bring your point to life.

Why is this so powerful? Because it gives your message structure. It creates a clear roadmap, not just for you as the speaker, but for your audience too. People are much more likely to remember what you’ve said when it’s grouped, repeated, and framed with clarity.

In the fast-paced, high-pressure world of media interviews, this kind of structure is a game-changer. It stops you from waffling. It keeps you on track. And it ensures that, even if the interview takes an unexpected turn, you always have a foundation to come back to.

But there’s more to it than just structure. The Rule of Three also helps refine your thinking. When you’re forced to distill your message into three clear ideas, you’re pushed to prioritise what matters most. It stops your content from becoming bloated or confusing. And in media, where time and attention are short, that clarity is crucial.

Audiences don’t remember everything — they remember what’s clear, consistent, and repeated. The Rule of Three taps directly into that.

So, the next time you’re preparing for a media appearance, ask yourself:

What are the three key things I want people to take away?
What are the three strongest supporting points or stories for each?
How can I repeat, reinforce, and stay centred on those ideas?

At The Presenter Studio, we’ve worked with CEOs, experts, celebrities, and entrepreneurs — and this method works across the board. It’s a framework that helps even the most nervous speaker feel prepared and confident. And it’s just one of the many tools we explore in our bespoke media training courses.

To find out more about how we can help you speak with clarity, authority, and personality in the media, visit: https://www.presenterstudio.com/business-presenter-training/media-training

If you’ve got something important to say, we’ll help you say it in a way that gets remembered.