Media training teaches practical techniques for handling challenging interview questions. One of the most important media training tips is learning how to bridge. Bridging allows a spokesperson to briefly acknowledge a question before redirecting to a key message.

Another essential media training technique is message repetition. Journalists often ask similar questions in different ways. Media training teaches spokespeople to deliver consistent answers without sounding rehearsed.

Media training also emphasises staying calm under pressure. Short pauses before responding help prevent defensive or rushed answers. Silence can be a powerful tool in controlling interview pace.

Preparation is a core media training strategy. Anticipating difficult questions and practising responses improves confidence and accuracy. Media training helps spokespeople prepare without memorising scripts.

The Presenter Studio’s media training focuses on helping individuals stay composed, credible, and in control during interviews.