When we founded The Presenter Studio 12 years ago as BAFTA Award-winning television producers, our focus was training aspiring TV presenters. We taught autocue reading, camera presence, and broadcast delivery techniques.
Then something interesting happened. Corporate executives started approaching us.
"Can you teach us what you teach TV presenters?" they'd ask. "We need to present to boards, investors, and large teams. We need to be as compelling as people on television."
Initially, we weren't sure our TV expertise would translate. We were wrong. It translates perfectly. Here's why television presenter skills have become essential for business success.
The Attention Economy Hit Business Hard
Television presenters have always competed for attention. Change the channel and they're gone. They learned to be compelling within seconds or lose their audience.
Now business presenters face the same challenge. Your board members have phones buzzing with notifications. Your team is on video calls with email open in another window. Your investors are evaluating multiple opportunities simultaneously.
The skills TV professionals use to capture and hold attention—strong openings, strategic pauses, vocal variety, purposeful movement—aren't just nice to have anymore. They're essential for ensuring your message even gets heard.
Video Is Now the Default Communication Medium
Remember when "presenting" meant standing in a conference room with slides? Those days are gone.
Now you're on Zoom calls, recording video messages, appearing in company broadcasts, and maybe even doing media interviews or conference speaking. You're on camera constantly—just like a TV presenter.
Yet most businesspeople never learned on-camera skills. They don't know where to look, how to frame themselves, or how to project energy through a lens. TV presenters master these skills as fundamentals. Business professionals need them just as urgently.
Through our work at The Presenter Studio, we've seen countless executives transform their video presence by applying simple broadcast techniques—proper camera positioning, energy projection, and the specific eye contact patterns that work on screen versus in person.
Authenticity Has Become a Competitive Advantage
Here's an interesting paradox: TV presenters are trained performers, yet the best ones seem completely authentic. How?
They've learned to be genuinely themselves while optimizing their delivery. They know how to eliminate distracting habits without becoming robotic. They understand how to project their authentic personality in a way that translates through cameras and reaches audiences.
Business leaders face the same challenge. Stakeholders are sophisticated. They can spot inauthentic corporate speak immediately. Yet completely unrehearsed presentations often ramble or miss key messages.
The solution? The TV presenter's approach: deep preparation that allows for authentic delivery. Know your message so thoroughly that you can deliver it conversationally. This is exactly what we teach in our corporate presentation training.
Storytelling Has Moved from "Nice to Have" to "Must Have"
Television professionals understand something fundamental: facts alone don't persuade. Stories do.
A TV documentary doesn't just present information. It takes you on a narrative journey with tension, resolution, and emotional connection. This isn't manipulation—it's how human brains process and remember information.
Business presentations increasingly require the same approach. Investment pitches need narrative arc. Change management communication needs emotional resonance. Strategy presentations need to take audiences on a journey.
We've worked with CEOs who had brilliant strategies but couldn't get buy-in. The problem wasn't their thinking—it was their presentation. Once we applied storytelling techniques from our BAFTA-winning television production background, those same strategies suddenly became compelling. The content hadn't changed. The delivery had.
Recovery Under Pressure Is a Daily Requirement
TV presenters work with the knowledge that anything can go wrong—teleprompters fail, guests don't show up, technical issues arise—and they must handle it gracefully while maintaining credibility.
Business leaders face similar pressures. A key slide doesn't load. Someone asks a hostile question. The presentation time gets cut in half. A crisis emerges mid-meeting.
The executives who handle these moments well share something with professional broadcasters: they've trained for recovery. They have techniques for maintaining composure, pivoting smoothly, and turning problems into opportunities to demonstrate competence.
This is why we incorporate "crisis scenarios" into our corporate training. We learned from years of television production that you can't train someone to "stay calm under pressure" with advice alone. You need to create realistic pressure situations and practice recovery techniques until they become automatic.
Personal Brand Now Matters for Everyone
TV presenters have always understood that they are their brand. Their credibility, trustworthiness, and likability directly impact their career success.
This reality has now extended to business professionals. Your presentation style shapes how you're perceived as a leader. Your video presence influences whether people trust your judgment. Your ability to communicate vision determines whether teams follow you.
We've seen talented executives plateau in their careers not because they lack strategic thinking, but because they lack presentation skills. They're perceived as less confident, less visionary, or less credible than they actually are—simply because they never learned on-camera techniques.
Meanwhile, others accelerate their careers by mastering these skills. They're the same person with the same capabilities, but now they're perceived differently because they present differently.
The Skills Are Learnable (Not Innate)
Here's the most important thing we've learned training both TV presenters and business professionals over 12 years: these skills are completely teachable.
People assume TV presenters are naturally charismatic or comfortable on camera. They're not. They've been trained in specific techniques—where to look, how to modulate their voice, how to use gestures purposefully, how to structure content for impact.
When we teach these same techniques to executives, they develop the same capabilities. The CFO who seemed stiff becomes compelling. The technical director who rambled becomes clear and concise. The CEO who struggled with credibility starts commanding rooms.
The difference between an effective presenter and an ineffective one isn't talent. It's training.
What This Means for Your Organization
If your business requires people to present - to boards, investors, clients, teams, or the public - then TV presenter skills are no longer optional professional development. They're core business skills.
The executives who present well get buy-in for their ideas. They inspire their teams. They represent your organization credibly. They advance their careers and contribute to organizational success.
Those who present poorly - even if they're brilliant strategists - struggle to get ideas heard, teams engaged, or stakeholders convinced.
At The Presenter Studio, we've built our entire methodology around translating professional broadcast techniques into practical business applications. We know these skills matter because we've seen the career and organizational impact when people master them.
The Bottom Line
The lines between television presentation and business presentation have dissolved. You're on camera regularly. You compete for attention constantly. You need to be authentic, compelling, and credible under pressure.
These were always requirements for TV presenters. Now they're requirements for business success.
The good news? Everything TV professionals know about effective presentation is learnable. You don't need natural charisma or performance background. You need the right training from people who understand both broadcast excellence and business context.
That's exactly what we provide.
Ready to bring television-level presentation skills to your business? The Presenter Studio's BAFTA-winning team specializes in translating broadcast techniques into corporate impact.
Fear of public speaking is one of the most common anxieties people face. Even accomplished professionals admit to feeling their heart race or their palms sweat before stepping up to a podium. Yet this fear can be managed and eventually transformed into energy that fuels a compelling performance.
The first step is preparation. Knowing your material thoroughly allows you to speak with authority and reduces the risk of losing your place. Rehearsing out loud, timing yourself and practising transitions make you more confident and fluent.
Another effective technique is reframing nerves. Instead of interpreting a racing heartbeat as panic, view it as excitement. Physiologically, the symptoms are similar, but mentally this shift changes your outlook and performance.
Breathing exercises and grounding techniques can also help. Taking slow, deliberate breaths before speaking calms the nervous system. Standing with good posture and planting your feet firmly creates a sense of stability.
Finally, start small. Practise in safe settings, such as meetings with colleagues or supportive friends. Gradually work up to larger audiences. With each successful attempt, your comfort zone expands and confidence builds.
Public speaking may never be completely free of nerves, but with the right strategies, you can turn that energy into presence and impact. To take your skills further and learn professional techniques, you can visit https://www.presenterstudio.com/business-presenter-training/presentation-skills-training
Engaging your audience is at the heart of every successful presentation. A public speaking course will give you tips that make your delivery more interactive and memorable. One key tip is to use stories. People connect with narratives more than raw data, so frame your points with examples. Another is to ask questions, even rhetorical ones, to draw your audience into the topic. A third tip is to use your body language purposefully. Open gestures and direct eye contact make you appear approachable and confident. A fourth tip is to vary your voice. Shifts in pace, pitch and volume prevent monotony and keep people listening. The final tip is to end with impact. Leave the audience with a clear message, challenge, or call to action rather than trailing off.
For guidance on building these techniques into your own speaking style visit https://www.presenterstudio.com/business-presenter-training/presentation-skills-training
Public speaking doesn’t need to feel intimidating. The best speakers don’t lecture – they chat. They know how to bring the audience in, make them feel part of the moment, and create a sense of connection.
At The Presenter Studio, our public speaking courses help you shift from “performing” to simply “chatting”. When you think of it as a conversation rather than a speech, everything changes. You become more relaxed, more natural, and more engaging.
We’ll show you how to build that connection and keep it, so your audience feels like they’re being spoken with, not spoken at.
Find out more about our public speaking courses here: https://www.presenterstudio.com/business-presenter-training/presentation-skills-training
Many speakers treat facts and figures as the dull part of their presentation — something to “get through” before returning to the more interesting content. But when delivered well, data can be the most compelling, persuasive, and memorable part of your talk.
The key is to bring your numbers to life. Don’t just present them — tell the story behind them. A statistic without context is just a number. But if you relate it to something tangible, visual, or emotional, it suddenly becomes meaningful.
In our presentation skills training at https://www.presenterstudio.com/business-presenter-training/presentation-skills-training we teach you how to wrap facts and figures in narratives that stick. This could mean comparing a number to a real-world object, using a striking visual, or linking it directly to your audience’s experience.
When you treat data as something exciting rather than something to endure, your enthusiasm becomes infectious. Facts and figures aren’t boring — they’re powerful. And when you present them with flair, they can be the highlight of your talk.
For many speakers, the lectern feels like a safety net — a solid barrier between you and your audience. But in reality, it can also be a wall. When you stay rooted behind it, your body language becomes restricted, your energy contained, and your connection to the audience diminished.
Stepping out from behind the lectern signals confidence. It opens up your physical presence, allowing you to use gestures, movement, and eye contact to command the room. You become more approachable, more dynamic, and more able to adapt your delivery in response to your audience.
In our presentation skills training at https://www.presenterstudio.com/business-presenter-training/presentation-skills-training we work with clients to find their most effective stage presence. Often, this means encouraging them to break free from static positions and use the space around them. This doesn’t mean pacing endlessly — it’s about purposeful movement that matches your message.
Your audience will always respond better when they feel you are speaking with them rather than at them. And stepping away from the lectern is one of the simplest, most powerful ways to make that happen.
If you're looking for a public speaking course that goes beyond theory and delivers tangible results, you've come to the right place. At The Presenter Studio, our courses are designed by top TV producers and communication experts who understand what it takes to engage an audience and inspire confidence.
Our public speaking training is focused on helping you find your authentic voice. We steer away from teaching generic scripts or textbook techniques. Instead, we work with you to unlock your personal style so you can speak with warmth, clarity, and conviction. Whether you're presenting to a boardroom, a live audience, or virtually via Zoom, we tailor our guidance to the real-world challenges you face.
One of the key reasons our clients achieve lasting success is because we focus on storytelling and message delivery. Rather than relying on memory or bullet points, you'll learn how to connect with your audience on a human level — something that's increasingly important in today’s business world.
Public speaking doesn't have to be intimidating. With the right support and practical techniques, anyone can become a confident communicator.
For more information about our training programmes visit: https://www.presenterstudio.com/business-presenter-training/presentation-skills-training
Choosing the right presentation skills course can be tricky. Many promise big results, but few deliver on real impact. At The Presenter Studio, we’ve designed our courses around how people really learn—through doing, through feedback and through expert guidance that fits your unique voice.
Our training combines storytelling, body language, vocal techniques and content structuring. But what sets us apart is how personalised it is. We don’t offer cookie-cutter solutions. Instead, we work with who you are and where you want to go. Whether you need to lead internal meetings or deliver keynote speeches, our sessions are tailored to your real-world needs.
You’ll work with TV directors and communication coaches who bring out your best. They’ll help you think like a performer—so you not only inform but also inspire. Every exercise is rooted in performance psychology and media presentation techniques, refined over years of working with high-profile clients.
If you’re looking for a course that respects your individuality and boosts your presence, The Presenter Studio is here to help.
Visit: https://www.presenterstudio.com/business-presenter-training/presentation-skills-training
Public speaking isn’t about being perfect. It’s about being present, engaging and real. At Presenter Studio, we coach people from all industries to speak with confidence and clarity – whether they’re delivering a keynote, presenting at work or standing on stage for the first time.
One of the biggest mistakes people make is focusing too much on themselves. Instead, shift your attention to the audience. What do they need from you? What do you want them to take away? Speaking with purpose helps calm nerves and gives your message focus.
We also work on voice and pace. Slowing down not only helps the audience understand you better – it gives you time to think. Try pausing between ideas. Pauses add power and allow your key messages to land.
Movement matters too. When presenting, avoid pacing or fidgeting. Instead, stand still for impact and walk only when you’re changing energy or introducing a new idea. This creates structure and keeps the audience grounded.
If you’re looking to elevate your public speaking, work with coaches who understand how to bring out your natural style. That’s what our training is all about – helping you become the most confident and authentic version of yourself on stage.
Find out more here:
https://www.presenterstudio.com/business-presenter-training/presentation-skills-training
Nerves are normal. Even the most experienced speakers feel them. It’s your body’s way of preparing you for something important. But nerves don’t have to control you. With the right tools, you can channel that energy and walk into your talk with focus and clarity.
The first thing is to breathe. Proper breathing grounds you. It slows your heart rate and helps you stay calm. Before you speak, take a few steady breaths in through your nose, and out through your mouth. Keep it slow and even. This tells your body you’re safe.
Next, reframe the nerves. Instead of thinking of them as fear, try to see them as excitement. The same adrenaline rush that makes you anxious is the one that sharpens your mind and gives you presence. Tell yourself it’s your body getting ready to perform.
Preparation also plays a huge role. The more prepared you are, the more secure you’ll feel. That means knowing your message, not just memorising your lines. If you understand your core points and know where you're going, you’ll feel more confident even if you get thrown a curveball.
Finally, focus on the audience, not yourself. Nervous speakers often go inward, worrying about how they look or sound. Shift your attention outward. Think about the people in front of you. What do they need? What will help them? That simple shift makes a huge difference.
At Presenter Studio, we work with clients to turn nerves into confidence. Public speaking doesn’t have to be scary – it can be a space where you shine. Learn how in our full course at https://www.presenterstudio.com/business-presenter-training/presentation-skills-training