What Makes A Good TV Presenter?

A presenter is the linchpin to any TV production. It’s hard for a TV programme to be a hit unless the presenter works. The simplest of ideas can be brought to life by a great TV presenter. Take Deal or No Deal. Without the jeopardy, drama and passion that Noel gives to that show, you’re not left with a lot.

The job of the presenter is to bring the show to life, to sell an idea or a format, and to help the viewer engage with the action.

Passion is an important word. If you, as the presenter of the programme are not passionate about what it is that you are talking about how can the viewer connect with the programme. It has to be an honest and genuine passion. Viewers are becoming more and more TV savvy. They can sniff out when a presenter isn’t really engaged or doesn’t really care about the programme. Take Emma Willis, or Presenter Studio client Rylan Clarke on Big Brother – they are both hugely passionate about the show – they are fans themselves and that’s why they work so well.

Or look at Tess and Claudia (who we’ve also worked with) on Strictly Come Dancing – they are the belles of the ballroom ball. They are at the Saturday night party we all want to be a part of…and they make us all feel so welcome with their energy, smiles and great sense of fun.

So if you want to be a presenter, start by thinking about what you like doing. Can you turn one of your passions into your job? If you are a fashion expert, like Presenter Studio client Karen Williams who presents 100 Per Cent Hotter on E4 why not try and get into fashion presenting? Or like client Wilfred Frost who had a passion for business why not get into business presenting – he now hosts his own show over in America on CNBC.

TV Presenting is all about being yourself. It’s what we call finding out ‘your brand’. And if you want to turn your passion into presenting take a look at our award-winning fast track TV presenter training programme – we’ve just released a date in October too! http://presenterstudio.com/book-now/presenter-training-booking