In media, there’s often a fear of not sounding “professional enough.” We see it all the time — people put up walls, adopt a colder tone, and strip the emotion out of their delivery. But in trying to sound serious, they lose something much more important: connection.

That’s why we believe warmth is your secret weapon. It’s not something soft or sentimental. It’s a serious skill that makes you more relatable, more trustworthy, and more memorable in any media setting. And it’s something we actively work on with every client in our Media Training Course.

Warmth isn’t about being overly friendly. It’s about showing humanity. It’s about making eye contact that feels genuine. Using tone that invites people in. Speaking in a way that feels more like a conversation than a lecture. When you bring warmth into your media appearances, you make people feel something — and that’s what cuts through.

Audiences don’t just want to be informed. They want to be engaged. They want to feel like they understand you, and that you understand them. That’s especially important when talking about complex issues or serious subjects. A little warmth can make a big difference in how your message lands.

What does warmth look like in practice? It’s in your voice. Your pacing. Your expressions. It’s in how you listen to the interviewer. It’s how you react naturally instead of sticking rigidly to a script. These may sound like small things, but they create a huge shift in how your audience experiences you.

In our training, we help clients strike the right balance. We never want to lose authority — but we want to add heart. When someone brings both gravitas and warmth, that’s when they become truly compelling on camera.

So if you’ve been told to “tone it down,” or you’ve felt like media interviews strip away your personality, let us help you find the sweet spot. You can be sharp and warm. Professional and personal. And when you are, your interviews will have more impact than ever.

Ready to connect with your audience in a more human way? Learn more about our courses and how we can help you unlock your warmth on screen:  https://www.presenterstudio.com/business-presenter-training/presentation-skills-training