Speaking to the media isn’t like any other form of communication. You often have very little time, high pressure, and only one chance to get your message across. That’s why media training is such a vital part of what we do at The Presenter Studio. It’s not just about sounding polished. It’s about being clear, calm, and real.

One of the most important things to remember is to keep it short. In interviews, short answers are powerful answers. Journalists and producers are often looking for soundbites—something clear, concise, and quotable. Long, over-explained responses tend to get edited or lost. Focus on one key message at a time. Say it with clarity and confidence, then stop. Less really is more.

It’s also essential to find warmth and empathy in the way you speak. A good message isn’t just well-worded—it’s well-delivered. Your tone, expression, and body language all matter. If you’re too guarded or robotic, it can feel disconnected. But if you speak with openness and a natural tone, you’re far more likely to build trust with your audience, whether you’re on the news, a podcast, or a documentary.

Finally, always make sure you represent the tone and feel of your business or brand. Every media appearance is an opportunity to show not just what you do, but how you do it. Are you warm and human? Confident and straight-talking? Bold and creative? Aligning your delivery with your values helps your message feel more authentic and consistent. People connect with personality.

These are the principles we bring into all of our media training work. We help people find their natural voice, feel in control of interviews, and speak in a way that feels aligned and clear.

For more support with your on-camera presence or media messaging, visit our media training section:  https://www.presenterstudio.com/business-presenter-training/media-training