If there’s one mistake people consistently make in media interviews, it’s this: they forget their message.

Under pressure, it’s easy to go off on a tangent, give long-winded answers, or try to say too much. But the most successful interviews are the ones where the speaker is focused, clear, and in control of what they want the audience to remember.

That’s where media training comes in. It helps you identify your key messages — the core points you want to land — and shows you how to weave them naturally into conversation. No matter what question you’re asked, you’ll learn how to bridge back to what matters.

This doesn’t mean ignoring the question. It means answering it in a way that still delivers value to your audience and reinforces your message. It’s about balance — being authentic while staying strategic.

So if you’re ever in a situation where you need to represent yourself or your company in the media, remember this: preparation beats improvisation. Know your message, practise your delivery, and you’ll come across as confident and credible.

For more information about our training programmes visit: https://www.presenterstudio.com/business-presenter-training/media-training